| Google algorithms are designed to make you completely insane.
Someone had to say it. Every website owner lives with this feeling in the pit of their stomach caused by the realization that on any given day they can get "screwgled." We've all had the experience of nervously clicking on our site stats and Google Analytics wondering if today is the day that a new or old or unknow or completely screwed up algorithm is going to take our perfectly good website and all our years of hard work and flush it into cyber-hell. We're here to tell you that you can and should take a deep breath, and then look at your web management in a whole new way. Stop chasing Google! The problem with chasing Google's ever-changing algorithms is that they are completely subjective and written by a bunch of engineers who have very little understanding of your particular business. They can track trends and make rules, and filter or favor content they like or find offensive. They hold the cards, BUT... You know your business. This is your advantage. If you produce quality content that resonates with your audience, and you manage your subscriber lists and RSS feeds well, then not even Google can keep you from getting traffic and customers. Make today the day. Say it out loud. "I'm going free myself from Google's insanity and focus on the website I want to run and the content I want to produce, and my audience matters!" Feel better?
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